about us


Clean lines and natural materials, lovingly designed in Sweden. STOREFACTORY is a Swedish brand in interior design. Our products are created by our own designers. Items – beautiful in their simplicity – looks just as wonderful in the city apartment as in the cottage in the country. Many items are produced in Sweden to support Swedish industry and cherish the resources we have. We always strive to work closely with our suppliers and resellers.


“With long experience in the interiors design industry and retail, we wanted to create interior details that fits into every homes, that takes advantage of the expressions of the naturally beautiful and that gives that special feeling. The feeling of peace and quiet, of security in memories from the past in new pure Scandinavian lines. Things you can love for a long time. That´s why we created STOREFACTORY.

Today we have retailers around Europe and always want to find new stores or online stores. Welcome with your application to become part of the STOREFACTORY team.”

/ Mats & Madeleine

our design

The essence of STOREFACTORY’S vision has always been crystal clear to me. As the Head of Design leading our creative team, my goal is to ensure that each product serves its purpose and evokes the right emotions. They should seamlessly blend into a space, fostering a sense of harmony without demanding excessive attention.

When people discuss Scandinavian design, they often highlight its simplicity and cleanliness, its intrinsic connection to nature. This philosophy lies at the core of STOREFACTORY’s design ethos.

An innovative concept might strike like lightning on a forest stroll or emerge through collaboration with producers or the design team. When it resonates in the gut, it’s usually right.

/ Madeleine

Back to top