News AW-24

As a retailer, you can now place a pre-order for the new items in our beautiful collection Astrid Lindgren & Ilon Wikland by STOREFACTORY.

We are also excited to introduce a new and highly anticipated character to the collection! We warmly welcome Lotta on Troublemaker Street.

Astrid Lindgren & Ilon Wikland by STOREFACTORY


The time to welcome Christmas comes faster than we think. It’s the season when we long for warmth, coziness, and laughter with our loved ones. Sometimes, the anticipation can be overwhelming. But make it easy for yourself; focus on a few cherished items that capture your holiday spirit. In our catalog, you’ll find all our Christmas creators. We love them all, though we don’t have them all at home ourselves.

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Are you unsure about the best way to take care of our products? We have tips and care advice to ensure that you can maintain your products in the best possible way. Read more through the link below!

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