AW-25 Pre-Launch is now live
POPULAR CATEGORIES
AW-25
The news for fall and Christmas 2025 is finally here!
As a retailer, you can already browse our digital catalog and be inspired by the season’s news.
You can also pre-book your favorites – today!

Discover our new bed linen collection, designed by Bruno Bergenholtz and crafted from soft, sustainable organic cotton.
With earthy tones inspired by the forests and mirror-like lakes of Småland, the collection offers timeless design that suits any home.
Style, function, and Scandinavian elegance – all in harmony!

TABLEBOOK for AW-25
Our digital table book is finally here!
As a retailer, you can now browse this autumn’s and Christmas news – and pre-order your favorites today!
Grab a cup of coffee, sit back, and enjoy a cozy read.
Christmas 2025
Christmas news carries that special feeling of warmth, sparkling moments and time for reflection.
Products in natural materials, soft shapes and candles that illuminate the winter darkness and create a quiet magic.
Pre-order your Christmas favorites today!

TIPS & CARE ADVICE
Not sure how to take care of our products?
We’ve got care advice and tips to help you
look after them in the best possible way. Read more via the link below!

BECOME A STOREFACTORYS
RESELLER
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great network of retailers?