AW-23
For the autumn, we have invested a lot in the set table. Hard and soft things ready to be placed on the table. Choose from 390 news or stick to the classic icons.

Storm
37.90 €
Ramsjö
14.90 €
Malmbäck
84.90 €
Nabbo
18.90 €
Discover a beautiful collection inspired by the timeless world of Astrid Lindgren’s fairy tales and Ilon Wikland’s illustrations. This collaboration with Astrid Lindgren Company and Ilon Wikland takes you on a journey back to beloved childhood stories.
IN SHOPS 3 OCTOBER 2023
RETAILERS, YOU CAN ALREADY BLOCK ORDERS TO SECURE YOUR PRODUCTS BEFORE THE STARTDATE

Barnen i Bullerbyn
7.90 €
Barnen i Bullerbyn
34.90 €
Barnen i Bullerbyn
34.90 €
Barnen i Bullerbyn
39.90 €
Madicken
84.90 €
Madicken
54.90 €
Madicken
11.90 €
Madicken
34.90 €
Time to get in the Christmas spirit again. You’ll be longing for warmth, cosiness and laughter, with your loved ones all around you.

Kramsta
8.90 €
Staden
39.90 €
Gullholmen
54.90 €
Valltorp
69.90 €SHOP STOREFACTORY’S TABLEBOOKS FOR YOUR HOME
Our Tablebook is a beautiful interior decoration piece and at the same time, an inspiring book that you can flip through to explore our range. Now, you can collect all the different editions and place them elegantly together on a table or in a bookshelf in your home.
Please note that as a retailer, you can only purchase our Tablebooks.
TABLEBOOK AW-23
Autumn is turning to winter. We’re chasing the darkness away with candles and lanterns, and we have plenty more tricks up our sleeves to ward off homesickness. New friends and old best buddies.

OUTLET 50–70% discount
Take the opportunity to find products at really good prices. Some of the products have a few left in stock – so be quick if you have any favourites!

OUR ICONS
As well as showcasing our fantastic new features, we also want to highlight our icons.
Sometimes we absolutely hit the spot, getting right to the heart of that feeling of home.
Always in demand from our retailers, constantly sought-after by interior designers across Europe.
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Kan detta vara årets barnförkläde för de kommande pepparkaksbaken? Det tycker i alla fall vi! ❤️ Med inspiration från Madicken-filmerna har du här ett vackert förkläde med volang korslagda band i ryggen och knyts runt midjan. Förklädet finns även i två barnstorlekar samt en vuxenstorlek. 🥰 #förkläde #jul2023 #storefactory