It doesn’t get more Christmas than in the world of fairy tales. Christmas – the season of expectations. And memories. We chase away the darkness with light in all its forms. We hold firmly onto traditions but are also willing to bend a few to make room for the new. From the fairytale world of Astrid Lindgren and Ilon Wikland, there are plenty of news that evokes the Christmas atmosphere. It doesn’t get more Christmas than in the world of fairytales, according to us.

This collaboration with Astrid Lindgren Company and Ilon Wikland takes you on a journey back to beloved childhood stories. STOREFACTORY’s collection captures the nostalgic feeling and transforms them into beautiful and functional design elements.



The meeting between the author Astrid Lindgren and the illustrator Ilon Wikland in the 1950s is a story in itself. They were brought together through Astrid’s instinct for Ilon’s ability to “draw fairy tales.” Just as Astrid Lindgren wrote for the child within her, Ilon draws for the child within her. Both with the fundamental belief in children to be children, letting them play and dream, and discover life’s small and large mysteries on their own – bright and dark.

A collection inspired by TIMELESS STORIES

We now have the privilege of passing on this treasure trove of images and words to new generations of children and adults. With humility, we want to work in the same spirit – in today’s world where family everyday life and traditions are reflected in our collection.

New bright memories. For the world and for everyday life.

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