With pride, reverence and a sense of humility, we have started a collaboration based on the fairtytale world of Ilon Wikland and Astrid Lindgren.
Taking centre stage are Ilon Wikland’s magical illustrations, which we have adopted and put into new contexts. And hopefully we will open up these tales to new generations of children in the process.
These stories have captured so much curiosity, awakening thoughts of good and bad the eternal and the finite.
ASTRID LINDGREN & ILON WIKLAND TWO LANGUAGES, TWO ARTISTS – A STORY IN ITSELF.
The meeting between the author Astrid Lindgren and the illustrator Ilon Wikland in the 1950s is a story in itself. They were brought together through Astrid’s instinct for Ilon’s ability to “draw fairy tales.” Just as Astrid Lindgren wrote for the child within her, Ilon draws for the child within her. Both with the fundamental belief in children to be children, letting them play and dream, and discover life’s small and large mysteries on their own – bright and dark.
A COLLECTION INSPIRED BY TIMELESS STORIES
We now have the privilege of passing on this treasure trove of images and words to new generations of children and adults. With humility, we want to work in the same spirit – in today’s world where family everyday life and traditions are reflected in our collection.
Throughout Junibacken lies the most delightful scent of gingerbread, toffee, and cookies. Madicken inhales the scent through her nostrils and closes her eyes. ‘Christmas… it already smells like Christmas!’
From the book: Mardie to the Rescue
“I see, so you’ve been to Mrs Berg’s’ Mummy said. ‘Was she pleased to see you?’ ‘Yes’, said Joe. ‘She was pleased twice. She was pleased when we came, and she was pleased when we left.”
From the book: Lotta says ‘No!’
Later this spring, we welcome the character Lotta on Troublemaker Street to our collection. Stay tuned!
“Don’t you think Christmas is fun, ‘whispered Anna to me afterwards. And I said I did. Because I do. I think Christmas is the best thing I know. All of us Noisy Village children have so much fun at Christmas.”
From the book: The Children of Noisy Village.
New bright memories. For the world and for everyday life.